Case Study: Smoking Loon

The textural, bright, and vibrant redesign of Smoking Loon by Don and Son’s in-house creative group required our team to employ many different printing and finishing techniques. The result is a kinetic and energetic set of labels that communicate superb quality, while adding an energizing pop of color to the wine aisle.

Having trusted Tapp Label to print the brands of Don and Sons for the past several years, it was only natural that we once again relied upon them to help bring the redesigned Smoking Loon labels to life. Their willingness to go above and beyond keeps us coming back.

Marna Moretti, Creative Services Manager
Don Sebastiani and Sons