New label packaging for Baileyana

Niven Family Wine Estates in San Luis Obispo (Edna Valley AVA) is rolling out new packaging for their Baileyana wines.  Baileyana has always encompassed both the Old and New Worlds.  “Our package has done a great job of reflecting the traditional Old World, with a cream-colored, text-driven label, along with a classic shoulder label.  However, it is time for a change.  We are excited to introduce Baileyana’s bold move to the New World, a completely fresh and new image-based design with incredible presence” says John H. Niven.

Created by Sarah Berger of Makers & Allies, the new artwork is an abstract impression of a Baileyana Acacia tree blossom.  The labels are printed on a Waterless Offset press with a black background on Estate #8 paper and includes sculpted emboss with gold foil which beautifully redefines the brand.  The finished product is truly stunning and Tapp Label is pleased to be a part of this new brand creation for Baileyana.

For more information on how Tapp Label can help redefine your brand, call us at 707-252-8300

For more information on Niven Family Wines visit

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